Welcome!
Tram The Town brings Tinseltown to Mobile on the iconic Universal City Studios trams. Hand restored, these 1960's vintage vehicles were used to show millions of guests how movies were made, and now they'll roll the streets of Mobile offering a variety of tours and entertainment options.
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Tram History
"In 1964, Universal decided to embark on its own tram tour of its facilities, reinventing their famous studio tours from the 1930s. The resulting ‘Glamor Trams’ as they were called were candy-striped and designed by Hollywood art director Harper Goff, made famous by his work on 20,000 Leagues Under the Sea and Willy Wonka."
"The original 90 minute-long Studio Tour cost $2.50 to ride. Visitors rode on two pink-and-white striped “Glamor Trams” around the studio’s back lot, with stops to see a collection of costumes designed by Edith Head, a makeup demonstration presented by Mike Westmore of the famous Westmore family of makeup artists, a walk through a star’s dressing room, a western stunt show, and — the big money maker for Universal — to buy themselves lunch at the studio commissary.
It was a major success, an estimated 38,184 guests rode the Universal Studio Tour in its first year."
"In fact, the initial tour guides of the Studio Tour were actually folks Universal Studios Hollywood found working at the studio or relatives of famous people. To keep labor costs down while adding more entertainment for visitors, Universal started using audience volunteers to play roles in various scenes throughout the tour. That began a tradition of audience interactivity that eventually spread not just to other Universal theme parks, but to parks run by Disney, SeaWorld, and others, as well."
